CONTENT MARKETING

MBO Web & Media is a professional company which provides the service orinted software for the peoples to feel friendly & easy to access the IT Knowledge & Helps in developing their business at National/International level."The growth of knowledge is growth of wealth".The content marketing application which designed for market friendly nature & works on the following things. A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.” It has worked miraculously well for thousands of marketers in improving the growth and success of their online businesses. It helps in getting tremendous exposure, visibility, and better traffic conclusively getting your increased sales revenue. Here are some of the most valuable advantages of Content marketing you might be looking for.

ADVANTAGE OF CONTENT MARKETING

1.More on-site content.

It may seem like a simple observation, but more time spent on content marketing means you'll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates. With great content, your users will stay on your site longer, and that's always a good thing.

2. Higher visibility in search engines

very new post you add to your blog is another page that Google's going to index. More pages doesn't always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target long-tail keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.

3. Higher domain authority

Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website's domain authority will increase even further. A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you'll stand to gain in all areas of your site.

4. More referral traffic

This one depends on your commitment to the guest publishing portion of your content strategy. When you contribute to external publications as a guest, you'll have the opportunity to link back to your site. Do so on a relevant, authoritative site with high traffic, and a single guest post could earn you thousands of new visitors to your site.

5. More social traffic (and followers!)

Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material--plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you'll earn more and more followers for your brand on social media, and more traffic from social media as a result.

6. Increased conversion potential

Your primary objectives with content are to engage, inform, help, and bring value for your readers. Once that's taken care of, you can use any remaining space you have to pitch one of your products or services. If done tactfully, you can easily increase the number of conversions you get. Just remember the keyword here is "tactfully"--don't turn your content into an advertisement.

7. Improved brand reputation

When people read your material, they'll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they'll think more highly of your brand. Furthermore, if they see your content published on external sources and showing up on their social newsfeeds, they'll perceive of you as a more trustworthy, established thought leader in the industry.

8. Tighter customer/reader relationships

A greater brand reputation can help with the size and recognition of your audience, but great content can also increase the loyalty and closeness of your customer relationships. If you use personal brands of individuals to write and share content, your customers could develop a more personal relationship with your company. If they start to rely on you as a primary source of information, their loyalty will be all but guaranteed for as long as they buy your products.

9. Universal utility

There's no such thing as a "bad" industry for content marketing. Literally any business in any industry can use content as a major strategy. Even traditional, "un-sexy" industries like manufacturing can still provide insights on industry developments or just make their industry more approachable and relatable to consumers.

10. Decreased marketing costs and compounding value

Content marketing only costs time. It's incredibly cost-effective, and even better--it offers compounding returns. Your first few months of a content marketing strategy might not yield much in the way of results, but your next few months will start to see growth. The few months after that will see more growth. By the time you're a few years in, your return could easily quadruple your investment (or more), consistently.